Facebook Social Media Optimization

The newest form of the “original AOL Instant Messenger” and social media hotspot, Facebook is becoming more and more of a user interface for people everyday.

Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, post links and videos, and learn more about the people they meet.

Facebook Meta Description Via Homepage

What it doesn’t say is that you can play video games, click on sponsored ads, allow different programs and companies access to your photos and friends list for advertising reasons unless you click otherwise when the default is automatic to allow. You can also start groups and fan sites which other people see you approving or dissaproving. This can be a useful tool when starting a variety of different things, including but not limited to a new website. Starting a group can allow followers the ease of everyday specials, events and news articles without the annoyance of emails, snail mail or even the dreaded phone call.

Facebook Pay-Per-Click

Facebook has a PPC system in place that allows businesses to advertise for a cost per click, but when you think about it do you ever click the ads on the side of your facebook page that you are on? People do love the different social media games that use your friends list as a catalyst for using them in the new game, so if you have a web based game that you created, facebook is a great place to start.

Recently Google has been providing a little more information on Google Analytics, allowing you to drill down to find exact searches and how many clicks you are missing out on. There are a lot of requests for SearchandRank to decipher the unknown on Google Analytics. The best part about it, is that you can’t screw anything up while clicking around, the only thing you do is enlighten yourself and learn from your mistakes. When you really can’t make mistakes while accessing Google Analytics Dashboard, which is really where the bulk of the important information can be stored. You can really set up your dashboard to display the information you feel as the most important to you analysis of your website traffic using Google Analytics. One of the most important factors of SEO is tracking the data that is at your fingertips and making changes on the fly to improve your rankings and be ready to make any changes back if the changes negatively affect your rankings.

Submit your email address to SearchandRank and we will send you a Google Analytics “breakdown guide” at no cost, which is trademarked information and can’t be resold!

SEO or Web Design, You Must Have Both

SEO or Search Engine Optimization can be overlooked in the design of a website. Without proper planning these days, your newly designed website may not be search engine friendly and not provide you with the results you are looking for.

Proper Keyword Targeting

Without keyword research you shouldn’t even be this far in your website creation so at this point you should have the words you are targeting.

Your home page is going to be the most viewed page on your site if you are doing everything right. You want a lot of information (text information) on your home page, revolving around all the main keywords you have for your SEO campaign. This should not be any more then 7 if you want to have an effective SEO campaign. Keep in mind, you are going to need:

• Links
• Header tags
• Page Title
• Page Content
• Images

All supporting the keywords you selected for your SEO campaign in order for those keywords to be effectively ranked.  Once you target your market, use keywords associated with that market, then implement the keywords into the website on the home page and all corresponding pages within the site.

Design with SEO in Mind

Place your main header in the center of the page, give the user or website visitor something to look at, give the search engines a reason to believe you are the best result for the keywords used. If you are using a company or individual to code your website make sure they use text in their websites vs. using images for header tags. Some designers don’t use standard text for header tags only because they say it makes it look more like a document, however it is what the search engines look for in order to rank a web page. People are getting lazier and lazier and don’t like to scroll down, so have your most important information above the fold.