Have you been hesitant to start up a facebook or a myspace page?  Linkedin is the “professional” social media website.  It’s really a way to stay connected with co-workers, industry leaders, business contacts and maybe even a long lost high school friend. 

These sites are also a free starting ground for getting your website name out there with your own name.  Just from people seeing your site as they visit your “homepage” might bring up some conversation, inquiries or ultimately, a useful incoming link to your site.  Word of mouth is still a very effective often overlooked source of free advertising.  Think of these sites as an online business card that you may use to point people at your hobby or even a specific skill set you may have.  Don’t go gungho and have your entire social site as an advertising portal for your new business or your new site, but more or less, “this is what I do, and how I do it”.

See more about website user tools, or widgets to build value to your site,  even something totally off topic of what your site is actually trying to accomplish.  Helpful tools, videos and instructions are a way to get people coming back to your site or to get them there in the first place.

So do what you normally should be doing about your site using these social media sites, make friends, and find people to come back to your site, link to your site or better yet, purchase your products or services.