Page title these days is a big decider on search engines ranking your site.  If you have phrases or words in your title that are not spread through the content within that page, chances are your rankings are going to suffer.

Page Title

An example of a page title shown above through a search results page on Google.  Most everyone makes their decision on whether or not to go to the page based on the information provided in that first line, your search usually has at least one of your search terms in the title, which is highlighted in bold giving you something to catch your attention.  Having a good keyword phrase will enhance the look of the search and increase the chances of someone clicking through to your site. You really want to keep it to about 50-70 characters in order to have all of the characters to appear in the result. You don’t want the important terms cut off from the results if those are the terms you want people to use to find you, keep them to the front of the title increasing the chances of someone landing on your page.

Your page title should be the most important keywords from that page’s content, ensuring that when someone searches on a search engine that those keywords will appear in the blue line letting potential surfers know that you are what they are looking for.  Just make sure you have content on the site to support the commitment to those keywords, or your efforts will be useless.