Using Webmaster Tools From Google.
Are you really looking to see what is happening with your site on a global level? Using tracking within you site can do this. You can see how many sites are linked to you and how many links you have to other sites. Google Webmaster Tools provides alot of information that can keep you informed on what you need to know for decent SEO. If you have a commerce site with a lot of dynamic pages you may not know which of your pages that are cached in search engines that are dead links 404 pages so that you may be able to remove them from the search results to avoid affecting your search engine rankings.
You would need FTP (File Transfer Protocol) access in order to verify that you are the owner of the site. Normally on a global include file which is templated to go over all pages that are and are already created. This will let you see the good bad and the ugly within your site so that you may see what you can do to fix the problem and move on.
With the links, you see who is linking to what, which can let you figure out why. Not to mention that you see if the sites you link to do exist and to make sure they are relevant to the content you are trying to provide in the first place. Make sure that your internal links aren’t broken as well. This can give you a better view of your link structure, which determines two things, that search engine spiders can find your pages easier, since they are scanning the content. Even the people that are reading the pages, they can get more info as they read the content.
