SEO or Web Design, You Must Have Both

SEO or Search Engine Optimization can be overlooked in the design of a website. Without proper planning these days, your newly designed website may not be search engine friendly and not provide you with the results you are looking for.

Proper Keyword Targeting

Without keyword research you shouldn’t even be this far in your website creation so at this point you should have the words you are targeting.

Your home page is going to be the most viewed page on your site if you are doing everything right. You want a lot of information (text information) on your home page, revolving around all the main keywords you have for your SEO campaign. This should not be any more then 7 if you want to have an effective SEO campaign. Keep in mind, you are going to need:

• Links
• Header tags
• Page Title
• Page Content
• Images

All supporting the keywords you selected for your SEO campaign in order for those keywords to be effectively ranked.  Once you target your market, use keywords associated with that market, then implement the keywords into the website on the home page and all corresponding pages within the site.

Design with SEO in Mind

Place your main header in the center of the page, give the user or website visitor something to look at, give the search engines a reason to believe you are the best result for the keywords used. If you are using a company or individual to code your website make sure they use text in their websites vs. using images for header tags. Some designers don’t use standard text for header tags only because they say it makes it look more like a document, however it is what the search engines look for in order to rank a web page. People are getting lazier and lazier and don’t like to scroll down, so have your most important information above the fold.