Linking your site can produce very positive results or negative depending on how your link structure is set up. Link structure starts with the way your own website’s navigation is set, if you linked your site correctly, you will be able to get to any one page of your site with 1-click. From earlier articles on SEO Basics | Web Design, you will learn SEO on a web design level in where you have your main navigation, company information and so-on. Actual positioning of the navigation menu and what type of menu navigation makes a difference for the search engine crawlers and the people you are targeting that search for you. The search engine spiders and crawlers will follow all links, but will only associate links with text, nothing else. So make sure that your navigation “buttons” if any, have actual html text in them to alert the search engine spiders that “this link” is associated with “a service” or “a product”. People will associate links with what is presented to them, but if you don’t present it properly to the search engines they will never see it to click on it anyway. Text navigation menus help a lot when trying to apply SEO tactics to your website, a lot more then using just plain images with tags. If you use proper navigation, search engines see all your pages and so do the searchers.
Learn SEO | Linking Back to Your Website
After you have installed the snippet of code for Google Webmaster Tools, you will now be able to track incoming links to your site. Other websites, usually forums, blogs, facebook and other social media will have a link on their site going to yours just as if you were to link to another site relevant to the content on your website. You may start to get requests from other webmasters requesting to add a link on your site. Do this only if the content is relevant to the content on your site and the website or company appears to be a reputable company. If the content of the site you are linking to is questionable you may lose rankings for being associated with a “harmful website”, so be careful who you link with when linking. If they are linking to you, there is nothing you can do and you shouldn’t be penalized for this since you can’t control the content on a website other than yours.
Learn SEO | Linking Spam
If you were to add a bunch of links in a short period of time, it is evaluated for a spam check and I am not talking about the stuff in a can (although I guess it is equally as bad) this may negatively effect your linking thus having a negative impact on your SEO campaign. If you learn SEO properly, you can identify between the two and keep your link strategy spam free.