Generative Engine Optimization (GEO) in 2026
Generative Engine Optimization, or GEO, is the process of making your content show up in AI-generated answers. Think of tools like ChatGPT, Google’s AI Overviews, Perplexity, Bing Copilot, and Claude. When people ask these tools a question, the AI pulls from websites and gives a direct answer. GEO is about making sure your website is […]